WANT TO KNOW THE #1 REASON WHY GOOD AGENCIES JUST STARTING OUT GET FIRED?
One of the primary sources of tension between agency and client is misunderstanding. The reason is failure to manage expectations.
When agencies make promises they can’t keep and fail to provide evidence that they’ve lived up to their word it erodes trust and ruins the relationship. It also undermines the agency’s reputation.
Tempers can also flare when agency and client stubbornly insist on “their” way of solving the challenges.
Even if your agency has a tried & tested way of getting results, it’s important to acknowledge there are other approaches and alternative technologies that can address a client’s fears and anxieties about working together.
I’ve seen some agencies berate and pull rank on clients, while all the client wants is an active role in getting the best possible results for the money they decided to spend with the agency.
Man, this situation makes me angry, and I hope it makes you angry too.
My driving purpose at Agency Hackers is to put both YOU and YOUR CLIENT first. To equip you with the tools, tips, and templates you need to thrive, accelerate your growth and deliver on your promises. Every single time.
Most importantly, my goal is to help you confidently take on as many clients as you choose, enhance your competitive advantage, and deliver massive value to your clients.
Simply put: I’m in your corner and in the client’s corner. Because it’s good for everyone’s bottom line (including mine). It’s a WIN-WIN-WIN.
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