Running order – Group A

⏰ 11am – 12pm

How to Embed a Culture of AI Innovation within Your Team

In this session, we’ll hear from Sam Zindel about how he is embedding AI at  Propellernet, and empowering his team to view this tech through a positive lens.

He’ll be accompanied by his OG inspiration, Kate Ross, who’ll share how eight&four‘s culture of AI innovation has developed over the last six month

Who is this for? Agency leaders looking to foster an AI-driven culture within their teams and integrate AI into daily routines.

📍Bronte

⏰ 11am – 12pm

Identify Where to Integrate AI into Your Operations [WORKSHOP]

In this session, Fatima Ait Moulid, founder of AI Bots Consultancy, will take you through a hands-on strategy session to help you figure out the best way to integrate AI into your agency – including a demo of her new tool Zenith to help you pinpoint exactly where AI can have the biggest impact on your operations. 

Whether it’s improving team bandwidth, streamlining workflows, or enhancing customer service, you’ll leave with a clear roadmap for AI adoption – and a plan that actually works.

Who is this for? Agency leaders and operations managers ready to integrate AI but uncertain where to start. If you need a clear roadmap for AI adoption tailored to your operations, this is perfect for you.

📍 Eliot

⏰ 11am – 12pm

How to Utilise AI in Client Services

Glen Calvert, co-founder of Kaizan, wanted to create something that client services teams could use to keep on top of all of their jobs – something that doesn’t just collect data, but actually tells teams what they need to focus on.

So he did.

In this session, Glen will be taking us through his new AI-powered client services platform, exploring how agencies can use this tech to improve their client relationships. He’ll be joined by Holly Lucas, head of client partnerships at Anything is Possible, to deliver a live demo and agency case study – proving the impact this tool can have on service-based businesses. 

Who is this for? Client services managers and agency leaders hoping to enhance client relationships – and anyone interested in practical AI applications for proactively managing client needs.

📍Chaucer

⏰ 12.50pm – 1.50pm

Where to Focus Your AI Efforts

The AI space is overwhelming. New tools are being introduced all the time, prompts are getting more refined, and trends that could lead to nowhere are appearing almost daily.

So where should you be focusing your time and resources? 

In this session, Industry experts Tara Thompson (AI learning specialist at Bauer Academy), and James Pierechod (founder of Visual Content Consultancy) will be offering their insights on the best place to start when it comes to integrating AI in your agency.

📍 Theatre

⏰ 1.55pm – 2.55pm

Tool Show ‘n’ Tell

Many agency leaders have started to develop their own tools. They see an industry problem without a solution – and decide to solve it themselves. 

And you know what they say: if you want something done right, do it yourself.

In this session, we’ll be spotlighting four agency leaders and their custom-made AI tools – and getting into how they were made. 

Speakers: Rich Bundock (Cohaesus); Sukhi Dehal (383); Russell Jones (JonesMillbank); Chris Wright (The Lime One)

Who is this for? Folks who are looking to be inspired by what other agencies have built, or anyone who is about to start building their own product and wants to be prepared.

📍 Bronte

⏰ 1.55pm – 2.55pm

“We Built a Tool to Run Our Agency”

When Fergus Dyer-Smith got exclusive access to Open AI’s original GPT model, he and his team at Wooshii immediately began looking at where they could integrate AI to speed up processes. Soon enough, they’d built a tool to run their agency for them.

Now, agency giant Publicis Pro are using their tool – and it’s had a direct impact on their bottom line.

In this session, Fergus will take us through how Wooshii’s AI tool can help speed up your creative processes and expand your team’s capacity with a few button clicks – complete with a live demo to show you how to use it.

Who is this for? Agency founders and tech enthusiasts interested in developing in-house AI tools to enhance operations – or businesses who want to introduce more automation within their agency’s operations.

📍 Eliot

⏰ 1.55pm – 2.55pm

How Will AI Change the SEO Industry – and What Can You Do About It?

AI isn’t killing the SEO industry – it’s just changing it. But, what does that mean for your agency – and your clients?

In this session, we’re bringing together a panel of SEO leaders to explore how AI is shaking up search – and what you can do to stay ahead.

Speakers: Dave Peiris, Head of SEO at Propellernet and Mary-Anne Da’Marzo, founder of Firebelly Media

📍 Chaucer

⏰ 3.10pm – 4.10pm

There’s a Prompt for That!

AI can be a real cheat code for your agency – but only if you know how to ask the right questions. That’s where Jonjo Rowlands and Simon Douglass come in.

Simon, founder of Curated Digital, has tested hundreds of AI tools and has built a playbook of prompts that help him create faster than ever before. Meanwhile, Jonjo focuses on making your AI outputs appear more human, tweaking prompts so your content sounds like you.

In this session, Simon will take you through his favourite agency use cases, and break down the AI prompts that he uses daily, while Jonjo will show you how to refine your AI prompts so the content it produces actually works for your business.

Got a favourite prompt? Bring it along! We’re inviting audience members to submit their own prompts here.

📍 Theatre

⏰ 4.10pm

“How We’re Using AI to Compete With Industry Giants”

Imagine you could keep all your team, and feel like you’ve still hired a new person.

Used strategically, AI can help you turn a team of five into a team of six or more. 

In this session, Alex Calder head of AI consultancy at Anything is Possible, will tell us exactly how to do this – using his framework that assesses AI adoption within teams and pinpoints exactly where AI can make a real impact.

📍Theatre

⏰ 4.40pm

How to Leverage Your Existing AI Data

Most agencies think they need to start from scratch when it comes to AI. But chances are, you’re already sitting on a goldmine of data.

In this session, Antony Mayfield, CEO of Brilliant Noise, will break down his simple framework that will help you make sense of your AI knowledge, harness the data you already have, and use it to create smarter workflows and more impactful AI-driven decisions.

📍Theatre