SO, WHAT’S IN STORE
IN October 2024?

👀 More to come shortly…

Event key:
🔵 Presentation
🔴 Interview
🟣 Demo/workshop
🟡 Interactive (cameras on please!)

AGENCY FORECAST: Q4 Report Launch

⏰ 2pm, Thursday 3rd October 2024

Come along to the launch of our very first Agency Forecast report!
This is a qualitative, story-led report, with trends and predictions taken from in-depth interviews with our members.
We’ll take you through all the positive and negative trends, as well as what’s next on the horizon in the agency sphere.

⏰ 11am, Tuesday 8th October 2024

Scope creep is the silent killer of agency profits and client satisfaction. But Jenna Farrell, co-founder of Scopey, an AI-powered scope creep tool, has figured out a new solution to this age-old problem.
“It’s such a fine balance between building those client relationships, but then also getting paid for your time,” says Jenna. “I think that’s where we were really struggling.”
Jenna’s approach isn’t just another project management method; it’s a complete rethink of how agencies and clients communicate about project scope. If your scope creep is becoming a bit overwhelming, not sure how to handle it or just want a little bit more guidance, sign up for this session – you’ll come away with new ways of coping with the scope.

⏰ 2pm, Tuesday 15th October 2024

“Before I joined, there was this opinion that organic search was all smoke and mirrors,” says Kerry Mullin, director of organic search at Velstar.
For the last few years, organic search has been somewhat pushed to the side in favour of paid search. On the surface, paid is a more reliable and safer bet for clients, whereas organic feels like more of a gamble. But what happens when paid becomes oversaturated with competition and unrealistically expensive? Suddenly, everyone remembers how much they need organic search.
In our next marketing and new biz session, Kerry will be joining us to break down why organic search might be more important than ever, andhow she’s used it to win new clients and elevate them to new levels.

⏰ 2pm, Wednesday 16th October 2024

Agencies are seeing a huge spike in people going off sick. People are getting signed off with burnout, they’re going off with various mental health issues, with the root cause often not being ‘work’ at all: people say they’re overwhelmed by the state of the world.
It’s causing massive stress for agency leaders, who of course, are the only ones in the business who can’t go off sick. Who will run the business? When you run an agency it’s just so hard to know how to deal with the people side of things. What’s reasonable, and what’s unreasonable?
That’s why we’re hosting an emergency, off-the-record session on Wednesday 16th October to address this spike while it’s fresh. The session WILL NOT be recorded, so be as honest and open as you like.

⏰ 2pm, Tuesday 22nd October 2024

It’s easy for agency operations to be seen as a necessary evil. Some team members hate it, or at the very least, fail to see the point. Even agency leaders have a hard time paying it any attention.
But Liz Rowe, chief operating officer at Re:Signal, believes that humanising your operations is the best way to get everyone on side.
If you’re tired of your team treating ops like a chore and want to create a culture where everyone understands and values good operational practices, join us for this operations mastermind, where we’ll be discussing ways to really get them to care.

⏰ 11am, Thursday 24th October 2024

It seems not enough agencies truly grasp the wonder of AI. There’s a general negative bias towards it – even from those who use it on a daily basis. You’ll hear things like, ‘It’s just a grammar tool’ or ‘It’s just a copy assistant’ – it’s ‘just this’ or ‘just that’.
But Antony Mayfield, CEO and co-founder of Brilliant Noise, says framing it in this way adds limitations to its potential. Like you’re already backing yourself into a corner by trying to put it in a box and stick a label on it. To really get the most out of it, it’s not enough just to be open-minded – you have to be actively curious.
In this session, Antony will show us how developing your ‘AI literacy’ can unlock a new world of creativity – which you can use to take your AI usage even further.

⏰ 2pm, Tuesday 29th October 2024

When inevitably looking to sell your agency, there is one question that is key to answer: how much is enough?
In this session, Josh Butten, certified financial planner and director of boosst is on hand. “Let’s figure out how much is enough for YOU,” he says. “How much money do you actually need for the rest of your life to achieve everything else you want to?”
Join us for this insightful session where Josh will help you navigate the complexities of selling your agency and ensuring you realistically achieve your personal and financial goals.

⏰ 2pm, Thursday 31st October 2024

We’ll soon be seeing the first Labour Budget in 15 years, and it’s not coming without a lot of buzz (and not much of the good kind). The business sector faces several potential challenges on the horizon, including a potential hike in employer NI contributions, and reforms on Capital Gains and inheritance tax, among many others.
What does this mean for you and your agency? What does this mean for your clients? And how will it affect your plans for 2025?
Come along and react to the Budget with us, and with others who are in the same position – this session won’t be recorded so you can chat as openly as you like.