SO, WHAT’S IN STORE
IN November 2024?

👀 More to come shortly…

Event key:

🟥 Interview
🩵 Presentation
🟣 Demo/workshop

ALL our sessions are interactive, so cameras on and get your questions ready to ask!

HR & PEOPLE MASTERMIND: Do You Have the Right People in Your Agency to Succeed?

⏰ 11am, Thursday 7th November 2024

“How well do you know your team’s skills and superpowers? But more importantly, do you know where the gaps in your team are as well?”
Sarah White at Concept believes a regular skills gap analysis of your agency team is vital to its lasting success: “The amount of my clients who have never sat down and pulled their team apart, and then put them back together one by one to see how they actually fit as part of the jigsaw, is amazing.”
In this session, Sarah will take you through how you can approach and conduct a skills gap analysis, and how you can fill those gaps based on your own agency’s individual needs.

⏰ 2pm, Tuesday 12th November 2024

“We envisaged an AI for every client service manager, with unlimited knowledge and productivity,” explains Glen Calvert, co-founder and CEO of Kaizan. “This would be, at the fingertips of our client service manager, everything they needed to know about the client in question, their sector, their objectives, and the stakeholders involved.”
In this month’s client services mastermind, we’re looking at Kaizen’s AI-first approach to account and client management, and what it means for agencies not just as a tool, but as a strategic client partner.
How are you currently using AI within your client services function? Is it something you’ve even thought of applying AI to within your agency? If you’re still figuring it out, this session is the perfect one for you to help streamline your client focus, and make the most of those agency-client relationships.

⏰ 11am, Wednesday 13th November 2024

Each year, GWI releases its ‘Connecting the Dots’ report, offering a comprehensive look at the biggest industry trends.
This year’s report, releasing this month, dives deep into topics shaping the future landscape for agencies – spanning generational trends, AI, sports, technology, and more.
In this session, senior trends manager Katie Gilsenan will walk us through the most relevant findings from the 2025 edition, and help you understand the key trends emerging for next year.

⏰ 11am, Tuesday 19th November 2024

“When managing people, understanding the difference between a performance issue and a capability gap is crucial. Managers face a real challenge when deciding how to respond. Is it about addressing skill gaps or supporting personal challenges? And what happens if it’s a mix of both?” asks Rhian Peebles, HR consultant and founder of The Sitch.
Even more importantly: where do you draw the line? It can be challenging to distinguish between theses concerns, and addressing these can feel uncomfortable, and without guidance, could lead to missteps.
In this session, we’ll explore the nuanced territory of performance vs. capability challenges, and how you can make informed, balanced, and empathetic decisions.

⏰ 2pm, Tuesday 26th November 2024

“A lot of people go into new biz calls and pitches with an air of desperation, or a need,” says Jack Frimston, co-director at We Have a Meeting. “But it’s all about the psychology and mindset of relaxing and not having the attachment to the outcome that will make all the difference.”
Your agency’s pipeline is likely clogged with maybes and “get back to me later”s. Potential clients seem interested, but deals keep stalling. You’re starting to wonder: is it them, or is it you?
Jack believes that mastering the psychology of winning new biz is key to transforming your approach and achieving sustainable growth. In this session, Jack will share his practical, psychology-based techniques for transforming your agency’s approach to new business.