SO, WHAT’S IN STORE
IN May 2025?

📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne or sign up here.

Event key:

🟥 Interview
🩵 Presentation
🟣 Demo/workshop

ALL our sessions are interactive, so cameras on and get your questions ready to ask!

OPERATIONS MASTERMIND: How Can You Embed ‘Outcome Accountability’ Into Your Agency?

⏰ 11am, Tuesday 6th May 2025

Most agencies measure success by tasks completed, hours logged, or KPI targets hit, but these don’t always reflect the real impact of the work you’ve done. This is important to Ryan McNamara, head of operations at Rise at Seven. For a while now he has been embedding ‘outcome accountability’ into both the agency’s culture and delivery workflows.
“A lot of teams get into the mindset of, ‘We just need to deliver this piece of work.’ But really, they’re losing sight of what they, and the client, are trying to get out of that work,” says Ryan.
Ryan has been leading this impact-led approach that shifts the focus away from pure deliverables, and instead towards clear ‘North Star’ outcomes that matter to their clients. It also means that his team are truly accountable for the impact of their work, not just the process they follow to get there. If your agency wants to drive better results by focusing on outcomes rather than outputs, this is the session for you.

⏰ 11am, Thursday 8th May 2025

It’s easy to assume a competitive salary is the most important factor when attracting and retaining top agency talent. But Billy Johnson, CEO and co-founder of The Ink Group, understands the weight employee benefits hold.
“There are certain benefits that are perceived to be extremely high value, even if they don’t cost much. It’s about finding those things that employees really care about,” advises Billy.
If you’re looking to attract new talent and retain current employees but struggling to decide upon the right benefits for your agency, this is a must-attend session. Billy will guide you through the steps to create a compliant, competitive, and tailored package.

⏰ 11am, Wednesday 14th May 2025

Are agencies losing the art of client service? Last year, Katie Pospischil, client services director at Publicis Pro, saw an opportunity to refine her team’s client services standards.
“Client service is like running a Michelin star restaurant,” says Katie. “The client should feel like everything is seamless – their glasses filled before they realise they’re empty, the linens crisply ironed. But I felt like we were starting to slip. It was feeling less Michelin star and more Little Chef.”
In this session, Katie will be taking you through what she did to raise her team’s client service standards, and how she embedded a culture of humanised, genuine connections with clients. If you’re looking to deepen client relationships and move beyond transactional interactions, this session is the one for you.

⏰ 11am, Thursday 15th May 2025

Every agency has that client. The one who constantly moves the goalposts. The one who loves your ideas – until they suddenly don’t. The one who nitpicks your work but forgets to pay their invoice. Some are demanding. Some are just delusional. And some even make you question why you ever started your agency in the first place.
So, how do you set the right boundaries, protect your team, and, crucially, stop situations like these from happening in the first place? We can’t solve it for you – if only we could! But what we can do is give you the space to talk it through with fellow leaders and founders, and hash out what to do in situations like these.
If you’ve ever thought, “I should have walked away from this client six months ago,” then this session is for you.

⏰ 11am, Tuesday 20th May 2025

Cold outreach gets a bad rap. But done effectively, it can be a powerful tool for generating leads, building relationships, and landing new business. For Leo Kesner, CEO of Unstuck, the key to success isn’t just volume – it’s all about the strategy behind it.
“Most agencies approach cold outreach in a really high-level way. But without the right strategy in place – understanding your value proposition, targeting correctly, and structuring your outreach properly – you’re actually just stacking the odds against yourself,” he says.
If you’ve struggled to generate results from cold outreach or want a practical, proven approach to making it work, Leo is here to help you figure out how you can use cold outreach in the right way for you and your agency.

⏰ 11am, Tuesday 27th May 2025

Middle management can be the missing piece in agencies looking to grow. Without it, teams either feel unsupported or senior leadership gets stretched too thin. So, what’s the best way to bridge the gap? Adam Reaney, client services director at SEO Works, has been through this process firsthand.
Now, SEO Works has a pod structure, with leaders that have grown within the agency. And it works. “We don’t hire externally for leadership roles like that,” Adam explains. “The people we promote already know our business and our values. It just makes sense.”
But this approach isn’t without challenges – come along if you’re struggling with gaps in your agency, and want to figure out how to build a strong, sustainable middle management layer within your business.

More to come very soon… 👀