SO, WHAT’S IN STORE
IN June 2025?

📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne or sign up here.

Event key:

🟥 Interview
🩵 Presentation
🟣 Demo/workshop

ALL our sessions are interactive, so cameras on and get your questions ready to ask!

AI WHISPERERS: How Can You Use AI Effectively for B2B Marketing?

⏰ 11am, Tuesday 3rd June 2025

AI is reshaping B2B marketing processes. It’s making content creation faster, posting smoother, and campaigns more effective. But how can you use it in a way that is making a difference?
James Carson, co-founder of Agentic, has spent years exploring how GenAI can be applied to B2B marketing. He’s looked at everything from content production and LinkedIn automation, to AI-powered sales workflows.
In this session James will be sharing his tried and tested ways to implement AI into your B2B marketing strategy – without sacrificing creativity or control.

⏰ 11am, Thursday 5th June 2025

Who’s responsible for what? What does ‘good’ look like? How do you measure success – and reward it fairly? These were the questions that Nicola Ray, co-founder and CEO of Modern, set out to answer. Alongside Sian Eddy, Modern’s operations director, she developed a comprehensive job architecture.
“We use this framework for everything – from evaluating performance and identifying underperformance, to shaping personal development objectives,” says Nicola.
In this session, Nicola & Sian will demonstrate how they’ve embedded this framework into their agency – and how you can do the same.

⏰ 11am, Wednesday 18th June 2025

In an ideal world, you’d grow your agency without ever having to make cuts. But with economic pressure still looming and pipelines stalling, many agency leaders are having to rethink not just their costs – but their entire team structure.
“There’s definitely a theme emerging,” says Pam Phillips, founder of deJong Phillips. “Plenty of agencies are thinking about how they restructure. Maybe they’ve overhired, maybe client work has shifted. They’re looking at ways to reduce spend, and sometimes that means making difficult decisions. There’s a lot to think about there from the numbers point of view, but from a legal point of view too.”
In this CFO Surgery, we’ll be talking about how to make the right decisions, for right now, but also for the long term future of your agency. If you’re reviewing your team, your margins, or wondering whether now is the time to restructure, this is the session for you.

⏰ 2pm, Tuesday 24th June 2025

To become a bigger agency, you first have to think and act like one. Fake it ‘til you make it, right? For Claire Lamb, director of Skout, this meant making a deliberate shift in mindset and operations to reach the agency’s ambitious £3m goal.
“We made a very conscious decision about two years ago that we were never going to be a £3 million agency unless we started behaving like one,” she says, and this bold ambition drove a complete rethink of the way Skout operates. At the heart of this shift is a commitment to big thinking. “Think big, act big, win big is definitely still the mantra without doubt. And I don’t think that will ever change; it really works for us,” says Claire.
Shifting from a start-up mentality to a £3m mindset isn’t a linear journey – it’s a delicate balancing act. For agencies like Skout, the hard work being done now may not yield immediate results, but it’s setting the foundations for future success.

More to come very soon… 👀