SO, WHAT’S IN STORE
IN March 2025?

📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne or sign up here.

Event key:

🟥 Interview
🩵 Presentation
🟣 Demo/workshop

ALL our sessions are interactive, so cameras on and get your questions ready to ask!

More to come shortly… 👀

HR & PEOPLE MASTERMIND: What Will the Employment Rights Bill Mean for Your Agency?

⏰ 11am, Tuesday 4th March 2025

“There are some significant changes coming to employment law, and agency leaders need to be prepared.”
With the upcoming Employment Rights Bill, and other legal changes that could significantly impact how you hire, manage and retain your teams, Alistair Wells and Georgiana Delorme from Tend Legal are on hand to go through this with us. From flexible working to new rules on unfair dismissal, the landscape is shifting – and knowing what’s ahead will help you stay compliant and proactive.
“Most reforms in the bill will take effect no earlier than 2026,” advises Alistair. “You’ve got time, so don’t panic. The key is to understand what’s coming and prepare gradually.” If you want to know how these new changes will affect your agency in the next 18 months, this is the session for you.

⏰ 11am, Thursday 6th March 2025

To become a bigger agency, you first have to think and act like one. Fake it ‘til you make it, right? For Claire Lamb, director of Skout, this meant making a deliberate shift in mindset and operations to reach the agency’s ambitious £3m goal.
“We made a very conscious decision about two years ago that we were never going to be a £3 million agency unless we started acting like one,” she says. This bold ambition drove a complete rethink of the way Skout PR operates. But this shift isn’t easy – and for many agencies, it’s all too easy to veer to extremes. For Skout, some of the changes they introduced went too far. While the new processes were methodical and deliberate, not everything was the right fit.
Shifting from a start-up mentality to a £3m mindset isn’t a linear journey – it’s a delicate balancing act. For agencies like Skout, the hard work being done now may not yield immediate results, but it’s setting the foundations for future success. Join us for this session to explore what it takes to shift your mindset, find the sweet spot between ambition and practicality, and position your agency for sustainable growth.

⏰ 2pm, Wednesday 12th March 2025

When it comes to a rapid increase in growth, it’s easy to get caught up in all the excitement – but without the right structures, scaling can lead to serious challenges. By 2022, search-first social agency Rise at Seven had grown to £7m. But with that immense achievement came two problems – they had too many people, and the founder, Carrie, was exhausted.
Enter Karl Loudon. “I met Carrie for a drink, and we hit it off very quickly,” says Karl, the agency’s global MD. “It became very clear that she had a commercial gap in the leadership of the business, and I’m a very commercial, growth-orientated person. We ended up putting processes in place to track the pipeline, win rates, and financial reporting.”
By 2023, the agency had reestablished to £5.5m in revenue, with it now on track to grow back to £7m – but in a much healthier way. In this session, Karl will explain how instilling Rise at Seven with financial rigour and commercial metrics has taken them to even greater heights – and how you can do the same.

⏰ 2pm, Thursday 13th March 2025

Are agencies at war with Google? It certainly feels that way for many PPC agency leaders. “Every week, a client calls to say, ‘Hey, I just had a phone call from Google. They told me you guys don’t know what you’re doing.’” This was the overwhelming sentiment at our most recent PPC Leaders event.
Google’s aggressive sales tactics – contacting agency clients directly, pushing strategies like broad match or PMAX increases, and undermining agency work – have left agencies feeling frustrated, undermined, and, frankly, exhausted. At Agency Hackers, we’re launching a campaign to put pressure on Google to address these issues.
This isn’t just about airing frustrations – it’s about creating change. If you’re tired of going head-to-head with Google’s aggressive tactics, this is your chance to join the conversation and be part of a united front.

⏰ 2pm, Wednesday 19th March 2025

For many agencies, AI is no longer just a tool; it’s a game-changer and a key part of the team when it comes to digital search.
In this session, we’ll hear from Jo Lambadjieva, founder and CEO of Amazing Wave, and Matt Foster, senior digital PR manager at Distinctly, about how they’ve embraced AI to navigate these huge changes – everything from optimisation to new search behaviours.
We’ll be discussing the evolving role of search engines and AI-driven discovery; AI’s impact on PR workflows; and the AI-human collaboration. Jo and Matt will share practical use cases, insights, and strategies to help you harness AI, making your work more efficient, creative, and impactful for you and your clients.

⏰ 11am, Thursday 27th March 2025

Towards the end of 2024, many agencies were unsure how to approach the new year: “At the end of each year, I used to write a roadmap for the following year. I’m not even going to bother for 2025, because I’ve changed the 2024 plan four times already,” said one agency leader.
As we approach the end of the first quarter of 2025, we’re checking in and asking you: how are things now? Are you still navigating rocky waters, or is the tide starting to turn?
In our quarterly State of the Nation, this is your chance to share how you’re getting on, and also gain a temperature check of the space with people in this space who really understand.