Coming up At Agency Hackers
📣 Please note, these events are for Agency Hackers’ members only.
If your agency isn’t a member yet, sign up here.
Event key:
🔵 Presentation
🔴 Interview
🟣 Demo/workshop
🟡 Interactive (cameras on please!)
- When inevitably looking to sell your agency, there is one question that is key to answer: how much is enough?
- “If you’ve been running a business for a good amount of time, you’ve grown it, you’ve scaled it, and you’re now looking to exit, there’s always that temptation of, ‘But if I just stayed as I am for another year, and we kept growing at these revenue levels, I could get more’,” says Josh Butten, certified financial planner, and the director of boosst.
- While it’s tempting, if you can plan and settle on an answer, it’ll make things much easier when it comes to the sale process. Join us for this insightful session where Josh will help you navigate the complexities of selling your agency and ensuring you realistically achieve your personal and financial goals.
- “How well do you know your team’s skills and superpowers? But more importantly, do you know where the gaps in your team are as well?”
- Sarah White at Concept Resourcing believes a regular skills gap analysis of your agency team is vital to its lasting success: “The amount of my clients who have never sat down and pulled their team apart, and then put them back together one by one to see how they actually fit as part of the jigsaw, is amazing.”
- In this session, Sarah will take you through how you can approach and conduct a skills gap analysis, and how you can fill those gaps based on your own agency’s individual needs.
- “We envisaged an AI for every client service manager, with unlimited knowledge and productivity,” explains Glen Calvert, co-founder and CEO of Kaizan. “This would be, at the fingertips of our client service manager, everything they needed to know about the client in question, their sector, their objectives, and the stakeholders involved.
- In this month’s client services mastermind, we’re looking at Kaizan’s AI-first approach to account and client management, and what it means for agencies not just as a tool, but as a strategic client partner.
- How are you currently using AI within your client services function? Is it something you’ve even thought of applying AI to within your agency? If you’re still figuring it out, this session is the perfect one for you to help streamline your client focus, and make the most of those agency-client relationships.
- As the first person hired solely in an operations role at Collective Content, Heena Rabadiya is navigating uncharted waters. How does she implement new changes without overwhelming the team, or making a mess of the agency’s already established culture?
- As the agency grows and brings in new people, Heena foresees more challenges to come, grappling with three big questions: How do you prioritise which policies to implement first? How do you introduce new processes without alienating long-standing team members? And how do you prepare for growth while maintaining the agency’s current culture?
- So, Hive Mind, we’re turning to you for help with this one. How can Heena roll out these new processes whilst also maintaining the agency’s culture?
- “A lot of people go into new biz calls and pitches with an air of desperation, or a need,” says Jack Frimston, co-director at We Have a Meeting. “But it’s all about the psychology and mindset of relaxing and not having the attachment to the outcome that will make all the difference.”
- Your agency’s pipeline is likely clogged with maybes and “get back to me later”s. Potential clients seem interested, but deals keep stalling. You’re starting to wonder: is it them, or is it you?
- Jack believes that mastering the psychology of winning new biz is key to transforming your approach and achieving sustainable growth. In this session, Jack will share his practical, psychology-based techniques for transforming your agency’s approach to new business.
- “We’ve all been there,” says Ralph Harrison, sales and marketing director at Cubit Tech. “You’re trying to secure a new client, and suddenly you’re faced with a barrage of IT compliance requirements. Often the client needs you to conform with this, and with that, and it just becomes a nightmare.
- Ralph argues that agencies should take this seriously. Why? Because having proper IT policies and security measures in place not only keeps you compliant but also makes your agency look more professional in front of clients, ultimately helping you win more work.
- Think compliance is just boring admin? Think again. In this technical mastermind, we’re diving deep into how agencies can streamline their compliance processes, strengthen their cybersecurity, and avoid the operational and reputational pitfalls that come with getting it wrong.
- For agencies, it’s easy to focus on client campaigns and let your own marketing efforts slide. But according to Dan Knowlton, co-founder of Knowlton Marketing, investing in your agency’s marketing is critical.
- Not only this, but constantly combining new, viral tactics with a traditional marketing funnel has helped bring their agency to a wider audience – and also shattered the perception of B2B marketing as ‘boring’.
- In this session, Dan will show us how effectively his agency has invested in its own marketing – and how it’s ultimately led to further awareness, trust, and winning big clients.
- Employee motivation and retention are key to a thriving agency, but how do you ensure your top talent stays invested in your company’s success? It might be time to set up an EMI scheme… (we’ve even done this ourselves at Agency Hackers!)
- In this session, we’ll dive into just what EMI schemes are, how they work, and most importantly, whether they’re the right move for your business. We’ll be joined by Joanne Colwell from GTP Tax to walk us through the nuts and bolts of the process, and Pam Phillips, co-founder of de Jong Phillips, who will talk us through when and if setting up an EMI scheme is right for you.
- If you’re interested in investing in a powerful retention tool, as well as future-proofing your agency, this is the session for you.
- As we bid farewell to another year, it’s time to reflect with the Agency Hackers gang on the challenges, successes, and surprises that 2024 has thrown the agency world.
- From the first Labour Budget in 15 years, to client struggles, budget cuts, the implementation of AI, big pitch wins, and even surprising new ventures, there’s plenty to unpack.
- We’ll dive into it all, and maybe even drop a few cheeky insights from Q1’s Forecast report if you’re lucky…