Retail media is the tsunami that’s coming. By 2025, it is predicted to be bigger than TV advertising, with significantly more powerful data than the usual methods – because it reflects actual buying power.

Amazon made $48bn from advertising and data last year, and that’s growing at 30% per year. So, why is it important for agencies to get clued up on this phenomenon?

Enter Vector, a start-up that focuses on both marketplace management and Amazon audience media.

“It’s all about helping brands grow, and optimise and perform at their best on Amazon,” says Dan Brown, the agency’s CCO. This includes ensuring content and operational setups are correctly managed and handling PPC advertising within Amazon accounts for peak performance. 

“We help brands ensure their Amazon presence is robust and effective from A to Z,” says Dan. “This involves continuous management to keep their accounts healthy and competitive.”

Audience media is also a key strategy in boosting digital marketing capabilities for agencies and their clients.

“The ability to create audience models that enable us to capture the right audience for the right brand in the right place at the right time is revolutionary,” says Rupert, Vector’s CEO.

The agency has its own audience model: Vector Intelligence Powered (VIP). This can give agencies a deeper insight into shopping habits and trends, as well as competitive analysis.

“The Amazon Marketing Cloud (AMC) allows us to more deeply understand shopping behaviours, and use that insight to target advertising more precisely than ever before,” says Rupert.

With Amazon being a complex, yet large player, it is key that agencies utilise it sooner rather than later.

“Web design agencies, PPC agencies, CRO agencies, and others must start developing deep skills in Amazon, much like they did with Google and Facebook over the past two decades,” Rupert warns.

“If your competitors are getting Amazon right and you’re not, then you can’t compete.”

Join us for this informative session on Amazon, which will help you understand why it’s important – and how you can jump on the bandwagon before it’s too late.