Each year, GWI releases its ‘Connecting the Dots’ report, offering a comprehensive look at the biggest industry marketing trends.
This year’s report, launching this month, dives deep into topics shaping the future opportunity landscape for agencies.
Joined by Katie Gilsenan, senior trends manager at GWI, we’ll be discussing:
- New paths to product discovery – including podcasts. “For example, younger people are discovering new products via podcasts, and this has grown at a faster rate than TV, social media, or music streaming ads,” notes Katie.
- The rise of side hustles. “Since Q3 2021, the number of full-time employees taking on a side hustle has jumped by over 200%,” says Katie. With side gigs becoming the new norm, agencies will need to lean into flexibility and skills-building to keep this ambitious group on board.
- Expansion of niche markets. From women’s sports to energy drinks, unconventional markets are seeing significant growth.“Interest in certain female sports, like the WNBA, has grown by 100%,” says Katie, reflecting the fresh opportunity for agencies in overlooked areas.
Katie will walk us through the most relevant findings from the report, and help you understand the key trends emerging for next year – it may well help you uncover new paths to growth and success for your agency in 2025.