“There’s this massive disconnect between how businesses actually operate commercially and their legal agreements. They think of them as completely separate things,” says Alistair Wells, founder and director at Tend Legal.

As agency folks, we love the creative stuff. No one really likes to dwell on those long, cumbersome, jargon-filled contracts, do they?

Sadly, we all know how important they are. But how can you make them less of a hindrance – and make the legal part of client work smoother too?

Alistair is on hand to help you figure this out.

 In this session, we’ll be discussing:

• Simplifying contracts – including making them shorter. “If we think about  what the likely  risks are for a particular business, rather than blindly following a template, then we can focus on those risks and make the contract much shorter and clearer.” Sounds simple, right?
• Aligning your legal documents with your agency’s brand – making contracts feel like a seamless extension of your identity.
• Balancing legal needs versus practical needs of the business – ensuring your contracts are both legally sound and operationally viable. How can you speed up your contracting process?
• Proactive client management. How clear contractual terms can make all the difference to handling tricky client situations – and how to approach some common ones.
• What if clients insist on using their own contract? 

Join us for this session as we try to make the legal side of agency life a little easier – and a bit less of a headache.