Thurs 5 Dec 2024 14:00pm UK time

Clients often require agencies to agree to detailed and sometimes tedious terms and conditions – things like how you handle their data, including restrictions such as, ‘Don’t put data into ChatGPT’. 

Most agencies skim through these compliance requirements and agree without much thought.

“We’ve all been there,” says Ralph Harrison, sales and marketing director at Cubit Tech. “You’re trying to secure a new client, and suddenly you’re faced with a barrage of IT compliance requirements.”

“Often the client needs you to conform with multiple conditions, some of which aren’t usually relevant, or they might ask you to collaborate on a specific platform, ie. one that you don’t use for yourselves or other clients, and it all just becomes a nightmare.”

Ralph argues that agencies should take this seriously. 

Why? Because having proper IT policies and security measures not only keeps you compliant but also makes your agency look more professional in front of clients, ultimately helping you win more work.

“Weak IT systems mean weak reputations,” says Ralph. “Agencies that only ‘tick the box’ are putting their client trust, and their own security, at risk.”

Think compliance is just boring admin? Think again. 

In this technical mastermind, we’re diving deep into how agencies can streamline their compliance processes, strengthen their cybersecurity, and avoid the operational and reputational pitfalls that come with getting it wrong.