When leading an agency, understanding how your business makes money – and how to make sure it keeps making money – is critical.

In our next SLT Summit, Rachel Raphael is here to help you sharpen your economic edge. This session is about pushing your commercial understanding further and applying it strategically, so you can become a more commercially savvy leader.

While Rachel isn’t a CFO, during her time in agencies, she knows from experience just how important it is to get a handle on the financial facts and figures.

“You don’t know what you don’t know, but it’s shocking how often the answer to key questions is ‘no’,” says Rachel, former CMO and now co-founder of outskirt collective, who has seen time and time again how leaders can hit roadblocks when it comes to lack of commercial knowledge.

“Do you know how your agency makes money? Do you know which is your most profitable piece of business and why? Most people don’t.”

This session will focus on answering those questions and giving you the tools to confidently lead with a commercial mindset.

In this session, Rachel will be going through how you can answer those questions, and put commercial insight into real action – knowing your financial metrics is one thing, but knowing how to apply them to real business decisions is another.

“For example, you need to know what your most profitable work is,” says Rachel. “If you’re flogging services that aren’t bringing in the margin, it’s time to shift focus.”

Join us for this SLT Summit, where you’ll gain practical and actionable insights to sharpen your commercial acumen – that you can go ahead and apply in the new year.