The PPC Leaders Summit
Thursday 21st November 2024 – 1.30pm to 5pm
Shoreditch Treehouse, London
• Meet other PPC agency owners in a confidential setting
• Break out of your cocoon and rub shoulders with other leaders in your shoes
The PPC landscape is evolving at a breakneck pace.
Agencies and their clients are experiencing challenges they’ve never seen before:
- Platforms are tightening the screws, with ever-increasing cost-per-click rates and aggressive pushes towards AI-driven campaigns.
- Google and LinkedIn are calling up clients directly, undermining agencies’ expertise.
- Financial red tape and inadequate support are creating roadblocks for advertisers, leaving agencies frustrated and without solutions.
- The constant interface changes and incessant push for AI tools is making it harder for agencies to maintain control and deliver profitable campaigns.
Everything is changing rapidly, and agencies need to adapt quickly.
Some are struggling, but others are finding innovative ways to succeed: they’re cutting down on platform features they don’t need; they’re digging into the data to make smarter decisions; they’re testing multiple ad formats and experimenting with targeting to make campaigns more effective.
Most importantly: they’re focusing on real results, not just following the platform’s suggestions.
👉 At PPC Leaders, we’ll tackle these big issues head-on. We’ll discuss how to redefine agency value in an era of platform control, build resilient client relationships, and make sure your team has the skills to adapt.
Who you’ll hear from
Is Google Trying to Poach Your Clients?
The phone rings. It’s one of your clients.
“Hey,” they begin uneasily. ‘ Google called – they said there were a few things we weren’t doing with the account that could improve performance.’
You roll your eyes.
“Google calls up our clients and wants to talk to them about how they can ‘help’ with optimisation, even though they know they have an agency,” says Jon Darch, founder of Uprated. “It completely undermines us.”
Jon has been lucky in that they haven’t lost any clients to these conniving tactics, but there are plenty of other agencies that most likely have.
👉 At PPC Leaders, Jon will be joining us on stage to lead a discussion about this Google problem. This is a chance to vent your frustration about Google’s snakey tactics – and find out new and productive ways of handling this situation. [Read More]
How to Leverage LinkedIn for Paid Ads
In a world where media platforms increasingly use AI and machine learning to “help” advertisers, sometimes the only route to success, especially for niche products and services, is to ignore their advice altogether.
Like LinkedIn, for example. LinkedIn insists that you need a minimum audience size of 50,000 people for your ad campaign.
According to Jennifer Esty, managing director at Sharp Ahead, success on LinkedIn often means ignoring the platform’s so-called ‘best practices’ and doing it your own way.
One of the ways is through mastering LinkedIn’s Ad Library: “They have an ad library where you can get a sneak peek at all your competitors’ ads to see what they’re doing and what ads they’re running.”
👉 At PPC Leaders, Jennifer will take you through how to really leverage LinkedIn ad campaigns effectively, even when it means going against the grain. Afterall, LinkedIn’s one-size-fits-all advice isn’t exactly the most accurate. [Read more]
Using PPC Data to Outperform AI
“For the first year of PMax, I hated it and wanted it to go away,” says Fred Maude, CEO and co-founder of Addesu. “But when I realised it wasn’t going to go away, that’s when we started building stuff.”
This realisation sparked a journey that would transform how Fred approached PPC in the age of AI.
“We pull insights from things like PMax campaigns and are able to find what search terms clients are showing up on, which is something that was being hidden for the vast majority,” Fred explains. “We’re also able to advise them on ways they can reduce spend on certain search terms.”
But he didn’t stop at just uncovering insights, they’ve taken it a step further: they developed their own AI tools.
👉 Join us at PPC Leaders where Fred will share some of the insights they’ve gained from PMax data, including search term visibility, platform performance and asset management. If you’re concerned that AI is going to make your PPC agency obsolete, this session is here to help you feel more secure. [Read more]
Meet people who are interested in your story
PPC Leaders is an afternoon that will helps you get inspired, and meet other people you can learn from. We blend interactive talks and group discussion.
We make sure all the talks are original and interesting. We facilitate questions and reflections throughout.
We dot you around the venue so you can interact – and we mix up the groups so you meet different people.
We poll you before the event to see what you want to talk about.