📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne.

Forecasting has never been more difficult.

With economic uncertainty, shifting client budgets, and increasing competition, predicting revenue has become harder than ever. Too often, agencies think they’re on track – only for forecasts to slip month after month.

“The big challenge I constantly come across in agencies is the forecast moving,” says Jay Neale, MD of Agency Works.

“At the beginning of the month, people say ‘this is the revenue coming in,’ but by the end of the month, it’s shifted to the next month. We just keep kicking the can down the road.”

In this session, Jay will share what he’s learned from working with hundreds of agencies, covering:

• How to calculate your achievable revenue.
• How to properly forecast both your existing client and new business pipeline.
• The key disciplines you need to keep forecasts accurate – and actually deliver on those numbers.
• The most common reasons forecasts slip – and how to stay in control.

“Forecasts aren’t a perfect science, but there are common reasons why sales forecasts slip. If you’re not really in control of the process, then you will always have inaccurate forecasts.”

If your agency struggles with shifting forecasts and unpredictable revenue, this session will give you practical techniques to improve accuracy and plan with confidence.