“It’s difficult times right now,” says Michael Schmiechen, managing director of Everii Group. “The economy is not as good as it could be, and AI is dramatically changing the value proposition of agencies.”

Right now, many agencies are finding themselves grappling with how to maintain their competitive edge while also adapting to new technologies and economic pressures – it’s a proper spinning plates situation.

The main challenge to tackle? Recalculating and reevaluating your rates.

In this month’s operations mastermind, Michael will be delving into the intricacies of this, and how you can stay ahead in a competitive market.

We’ll be discussing:

• How you can evaluate your current value with real data – and how this can determine different rates to charge clients.
• The value of hourly rates, and alternatives to this – perhaps even moving towards value-based pricing.
• How you can use AI to help this – and how AI will impact the change to your rates in the first place. “Before, agencies were earning money with strategy, concept, production, but in future, this won’t always be the case,” says Michael.
• The future and curation of agency roles going forward, and how you can and should charge for their work.

Reevaluating and raising your prices can be a bit of a scary prospect – especially when you want to hold on to current clients.

But reevaluating your value is an important step for growth, and if you’re not sure where to start, or how to compare yourself to your competition, this is the session for you.