“There is sometimes this opinion that organic search is all smoke and mirrors,” says Kerry Mullin, director of organic search at Velstar.

For the last few years, organic search has been somewhat pushed to the side in favour of paid search.

On the surface, paid is a more reliable and safer bet for clients, whereas organic feels like more of a gamble.

But what happens when paid becomes oversaturated with competition and unrealistically expensive?

Suddenly, everyone remembers how much they need organic search.

“If you’ve got a really well optimised site and great content on your landing pages, your CPCs are going to become cheaper on paid search,” explains Kerry. “Everything will be better because your organic is strong.”

It’s down to the agency’s organic search strategy that Kerry has helped transform a client’s performance from going wrong, to their visibility becoming the highest it’s ever been.

In our next marketing and new biz session, Kerry will be joining us to break down why organic search might be more important than ever, and how she’s used it to win new clients and elevate them to new levels.