📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne.

Cold outreach gets a bad rap. But done effectively, it can be a powerful tool for generating leads, building relationships, and landing new business.

For Leo Kesner, CEO of Unstuck, the key to success isn’t just volume – it’s all about the strategy behind it.

“Most agencies approach cold outreach in a really high-level way. But without the right strategy in place – understanding your value proposition, targeting correctly, and structuring your outreach properly – you’re actually just stacking the odds against yourself,” he says.

In this session, we’ll cover:

• Why most cold outreach fails – and how to make it work for you.
• The importance of targeting the right businesses, in the right way. “Some agencies try to reach thousands of prospects using automation, which works for broad markets,” says Leo. “But if your target list is small, say of around 100 high-value prospects, you need a much more tailored, multi-touch approach.”
• How to position your agency’s value proposition so people ACTUALLY respond. “If your value proposition is a big-ticket service, like web design or branding, most people aren’t in the market for it all the time. If you lead with that in cold outreach, your odds of success are low.”
• Why volume vs. personalisation is a balancing act.
• How to move from ‘cold’ to ‘warm’ outreach through smarter engagement. “You can’t just send an email and expect a reply. The most effective agencies create multiple touchpoints. Things like commenting on posts, attending events, or even sending personalised reports before making a direct ask make a huge difference.”

If you’ve struggled to generate results from cold outreach or want a practical, proven approach to making it work, Leo is here to help you figure out how you can use cold outreach in the right way for you and your agency.