The Account Management & Client Services Summit
This is your chance to hear how other agency client services leaders are engaging clients, growing accounts and developing their roles
• Get inspired! Take away ideas to implement in your agency
Thursday 12th June 2025 – 9.30am to 5pm
The British Library, Kings Cross
Client services is as much about new business as it is about retention.
And as more and more holes poke through their pipeline, agencies are looking strengthen and grow their relationships with existing clients.
This has created a mounting pressure on account managers and client services teams.
Yet still…
- Clients still don’t want to pay for it.
- Project managers think they could do the job themselves.
- Communication between sales teams and account managers is still abysmal.
It’s enough to make anyone’s legs buckle.
So while you’re battling cheeky contract changes, cancelled projects (despite great performance) and client-side staff changes – we’ll be looking at how you can manage the expectations put on your role, by your team and your clients, whilst leaving enough time to do what you do best: keeping clients close and committed.
For the agency founders in the room – we’ll be looking at why account management needs your support now more than ever, as well as the ways you can make client services more of a team effort.
How to Get an Extra TWO Hours Every Day Using AI
In the agency world, time is finite – you have to make the most out of every hour in the day.
AI can help you do that. But most agencies are still only scratching the surface.
“The overwhelming majority of people I speak to every day use it to translate their emails into a different tone. That’s it. They still believe that’s all it can do,” says Heather Murray, founder of AI for Non-Techies.
“The things that make your everyday easier, whether it’s inside or outside of work, that is a whole world that I think is really exciting.”
Used in the right way, AI can free up hours of your day.
👉 At the Robots Are Coming, Heather will share her tips and tricks for prompting AI to make the most of her time – covering everything from email workflows and automation to thought organisation and handling tricky client conversations.
How to Find and Leverage the AI Data You Already Have
Most agencies think they need to start from scratch when it comes to AI. But chances are, you’re already sitting on a goldmine of data – you just don’t know it yet.
“Last year, we were marvelling at AI-generated meeting notes, but now we’ve got 300 days’ worth of them recorded. That’s data,” says Antony Mayfield, CEO of Brilliant Noise.
The question is: how do you manage it, and how do you get value from it?
Antony has been working at the intersection of AI, strategy, and agency operations for years now – and he’s seen first-hand how agencies are failing to make the most of their own data.
👉 At The Robots Are Coming, Antony will break down his simple framework that will help you make sense of your AI knowledge, harness the data you already have, and use it to create smarter workflows and more impactful AI-driven decisions.
“We Built an AI Platform to Run Our Agency”
When Fergus Dyer-Smith got exclusive access to Open AI’s original GPT model, he and his team at Wooshii wasted no time.
They began by mapping out each step of their creative processes, looking at where they could integrate AI to speed things up. Soon enough, they’d built a tool that their sales guy could use to whip up a proposal in less than an hour.
From there, they kept on building: “Proposals, RFPs, production briefs, feedback analysis – all done in minutes.”
Now, agency giant Publicis Pro are using their tool – and it’s had a direct impact on their bottom line: “They’ve now openly said this has hit their net margin. It’s literally a more profitable business,” says Fergus.
👉 At The Robots Are Coming, Fergus will take us through how Wooshii’s AI tool can help your agency speed up your creative processes and expand your team’s capacity with a few button clicks – complete with a live demo to show you exactly how to use it.
Meet other people improving how their agency runs
Happy Clients is a day that will help you get inspired, and meet other agency client services and account leaders that you can learn from.
We blend interactive talks and group discussion.
- We dot you around the venue so you can interact – and we mix up the groups so you meet different people.
- We poll you before the event to see what you want to talk about.
- We make sure all the talks are original and interesting. We facilitate questions and reflections throughout.
It’s aimed at agency leaders and their process or operations leaders – but anybody can come.
- Our venue is the Knowledge Centre at The British Library. We have the entire building, so you will explore the venue interacting with different agency leaders. We mix up the groups so you meet different people.
- We poll you before the event to see what you want to talk about.
- We make sure all the talks are original and interesting. We facilitate questions and reflections throughout.
Five Rooms of Learning and Inspiration
Who you’ll hear from…
🚧 We’re working on the line-up. We typically post this two months before the event, so check back Friday 11th April 2025.
Q: What actually happens on the day?
We start the event at 9.30am, so try to arrive by 9am.
The day’s format is pretty simple: you will spend some time hearing from guests with interesting stories that you can learn from, and you will also spend some time in small groups discussing your journey with like-minded agency leaders.
The event is hosted by an Agency Hackers facilitator who makes sure that everybody with something interesting to say gets heard. (We poll attendees before the event, so we know who to ‘pick on’ on the day.)
Q: Who will I hear from? Who are the speakers?
The people you’ll hear from are all agency leaders with interesting stories to tell about agency process or operations.
We also decide who to spotlight based on the information we capture in the weeks before. (Look out for our emails!)
We will publish the line-up a few weeks before, but mostly we hope that you will trust us to select interesting folk from our audience. We find that the people who choose to attend our events are overwhelmingly on fascinating journeys that will resonate with you.
Also, the ‘talks’ aren’t really linear presentations. They’re more like structured case studies, with lots of questions and reflections from the audience.
You could potentially call them ‘fireside chats’, but these are not rambling cosy conversations. They are planned and structured . We put a lot of work into researching our guests, out of respect for your time.
Q: Who can attend?
This event is mainly for people who work in client services in agencies – but it’s potentially of interest to anybody interested in making their agency run better.
Basically, anybody can attend if you think it looks up your street.
