Weds 9th Apr 2025 14:00pm UK time

📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, get in touch with Anne or sign up here.

A well-defined client charter can be the difference between smooth, successful client relationships and constant misalignment. 

“A client charter is a roadmap to a successful, frustration-free working relationship,” says Nick Silverstone, The Fractional MD.

Whether you already have a client charter, need to refine it, or are starting from scratch, this session will give you an actionable framework to implement a charter that works.

But as Nick warns, you can’t just piece together a charter and hope it works – it needs to be tailored to your agency, with realistic expectations that can be implemented properly. 

“If you don’t set expectations upfront, you’re inviting chaos,” he says.

He will be sharing real-world insights, practical examples, and expert strategies to help agencies set expectations clearly, improve client retention, and ensure accountability from both sides.

In this session, we’ll discuss:

  • What a client charter is and why it matters. “Think of it as a relationship contract, not a legal one, but one that aligns both parties from the start.”
  • How it can reduce scope creep and miscommunication. “Ever had a client who suddenly expects things you never agreed to? A client charter keeps relationships clear and professional from day one.”
  • How it can create ‘internal readiness’, ensuring your agency can deliver on its promises. “A client charter is only as good as your ability to deliver on it.”
  • How to get client buy-in and ensure the charter is followed.
  • Practical steps to create, implement, and refine your charter over time.

In this session, Nick will be explaining how to create client charters that make for better client relationships, clearer expectations, and smoother project execution, this session is for you.