Antony Mayfield, CEO and co-founder of Brilliant Noise, has been following the development of AI technology longer than most agency leaders. 

So enthused about its potential, he and his team made the decision to pivot their agency last year to a digital innovation agency specialising in AI. Now, they’re delving into how they can create AI products for clients and upskill them on how to use them – like an AI confidante. 

But this is only possible due to Antony’s level of AI fluency – or ‘literacy’ as he calls it. 

“It’s like learning a new language. I can speak Spanish to an A-Level standard, but put me in front of an actual Spanish speaker, I’m lost. However, I could find my way around – I’ve still got an advantage. So I have a degree of literacy.”

Project that onto AI and it looks like this: “I know enough about how this works and about how my brain works, that when I approach this task, I can do it better with the AI as part of my thinking system.”

In this session, Antony will show us how developing your ‘AI literacy’ can unlock a new world of creativity – which you can use to take your AI usage even further. He’ll provide interactive examples of how you transform your approach to AI to get much better and more bespoke results.