What’s the outlook for agencies in 2025? Our latest Agency Forecast report has all the answers you need.

In this online session, we’ll unpack all the challenges, wins and future trends for this year – and how they’ll impact agencies going forward.

Some of the things we’ll discuss:

• Why it’s been so challenging for agencies to plan for 2025. “We’ve recalibrated so many times that we’re cautious about making any big commitments for 2025,” says one agency founder. “The market has just been too volatile to trust long-term forecasts.”
• How client relationships are changing, and the increasing pressure they’re putting on repeat spend. “Even with repeat clients, it’s increasingly competitive,” says one agency leader. “Right now it’s a relentless wheel. You win one project but you barely have time to celebrate before you’re trying to get the next thing. It’s just constant.”
• The rapidly growing trend of collaboration and partnerships. “We do a lot with referrals, but not enough – it’s an area we’re really focusing on,” shares one agency leader. “We’re realising that more and more sales are coming through relationships. So we want to make sure that we have access to them.”
• And other trends that agencies should expect to grapple with come the new year – including a shift towards productisation, operational efficiencies for growth, and an increased appetite for strategy work.

Join us as we dive into the data, insights, and real-world stories from agency leaders like you. You’ll come away with a clear picture of where the industry is heading, what your peers are prioritising, and where your agency can thrive in 2025.