TORTUS Appoints The SEO Works for Integrated SEO & PPC

The SEO Works has been appointed by a generative AI healthtech company to manage SEO and PPC.

TORTUS lead product, O.S.L.E.R automates the clinical documentation process for final sign-off by clinicians by listening to conversations with their patients and seamlessly interacting with any electronic health records. The tool was designed to remove the administrative burden from clinicians, to tackle rising burnout rates, and to unlock time and capacity for the delivery of high-quality patient care.

The company has now decided that investment into both organic and paid visibility is crucial for success. This was followed by an extensive search for a digital agency partner who could offer integrated services, leading to an enquiry with Sheffield-based agency The SEO Works.

There’s a reason we have such a strong reputation when it comes to the software industry and that’s down to our consistency when it comes to the results
Alex Hill

The award-winning agency’s team swiftly got to work on several in-depth audits for both the website and advertising accounts. The resulting findings identified a range of opportunities that could be taken to propel TORTUS to its desired level of visibility – all of which were highlighted in a competitive pitch process.

The detail of the proposed strategies, combined with a strong track record in the software industry, made The SEO Works a perfect fit for the task at hand.

On the decision, TORTUS’ co-founder and CEO, Dr Dom Pimenta, said: “We chose to work with The SEO Works because they came highly recommended from other entrepreneurs in the space. From our very first contact, the team was professional, thorough, and incredibly insightful. I’ve been particularly impressed by their speed, which we value above all else as a start-up.”

TORTUS’ website is relatively new, so the campaign is focused on building both SEO and PPC approaches from the ground up. Focusing on key tasks such as keyword and competitor research to inform the strategy and targeting, the respective teams will then work in unison to deliver the integrated campaign- all helping to contribute towards the end goal of improving visibility.

Alex Hill, Sales Director of The SEO Works said: “There’s a reason we have such a strong reputation when it comes to the software industry and that’s down to our consistency when it comes to the results.

“This, combined with our strong track record on integrated campaigns, means we truly believe we are a perfect fit for TORTUS and will be best placed to help them achieve their digital goals. We hope that this is just the beginning of a fruitful relationship between the two of us and look forward to working with them.”

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