Spekk Appointed as Desmond & Dempsey Paid Search and Social Agency

Luxury sleepwear brand Desmond & Dempsey has appointed digital advertising agency Spekk following a three-way competitive pitch.

Spekk will now work closely with Desmond & Dempsey on paid search and paid social to further increase its considerable market share in the UK and Europe, and to accelerate growth in the US.

The new paid media strategy, which will roll out this month, will seek to engage with a fashion-forward, high-income target audience.

Launched in 2014, Desmond & Dempsey is all about decorating downtime and offers a range of luxury cotton and silk sleepwear for men and women. Recognised for its unique hand-painted prints, the brand sells direct to consumer, and is stocked in Selfridges, Harrods, Harvey Nichols, SAKS and Neiman Marcus, amongst other major global retailers.

We’ve had our sights set on working with Desmond & Dempsey for a long time
Erik Lehmann

Joel Jeffery, Co-Founder, Desmond & Dempsey, said: “Initially, we were incredibly impressed by the success Spekk have achieved with Hunza G, which is a clear demonstration of their expertise in high-consideration products, and their refined approach to high-end ecommerce marketing.

“What also stood out to us was Spekk’s principle of ‘medium term marketing,’ which emphasises the importance of balancing short and long-term tactics in paid media to build our brand while promoting our products. Additionally, their full-funnel approach and deep understanding of creative and content are truly exciting.

“We are thrilled to partner with a team that shares our vision for strategic growth.”

Erik Lehmann, Co-founder, Spekk, added: “We’ve had our sights set on working with Desmond & Dempsey for a long time. They have cultivated a very strong brand with a clear position in the market, and a high-quality product that delivers on that promise.

“Given that Desmond & Dempsey’s products fall into the high-consideration category—where purchase decisions are more complex than with typical fashion ecommerce brands—they are a perfect fit for our expertise. This win allows us to apply our proven strategies from driving sales for other high-consideration brands like Hunza G and Peachy Den.

“What sets us apart is the bespoke, tailored strategy we offer for our clients, specifically designed for high-end products. Unlike traditional agencies with a one-size-fits-all approach, we craft unique solutions that make a significant difference in marketing premium brands.”

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