Skout Gears Up for Huge B2B Growth with New Content Manager

An employee owned B2B PR and Communications agency has hired a new Content Manager to help growth ambitions.

Skout has welcomed James Bentley to oversee its content production service, strengthening its ambition to become a £3 million business by 2025.

With its commitment to delivering brilliant services to its expanding roster of clients, James joins as content manager in response to growing demand for this service. One of his main responsibilities will be to oversee the creation of insightful, engaging content for clients as the company continues to grow.

Prior to joining Skout, Bentley held positions as a journalist for BBC North West Tonight before joining Leeds-based B2B agency Social, where he was part of the two-person team that won the Prolific North Tech PR Campaign of the Year in 2022. He has also held marketing roles at United Utilities and The University of Manchester.

He brings over 20 years of experience in marketing and content writing and will be supporting the team across a variety of diverse clients spanning tech, built environment, HR, and facilities management.

James has already hit the ground running and is already an invaluable member of the team
Rob Skinner

Commenting on his appointment, Bentley said: “With Skout becoming an 100% employee-owned business earlier last year, I’m delighted to be joining an agency that shows such a truly forward-thinking approach.

“I look forward to using my experience to uphold Skout’s ethos of delivering brilliant services to both current and future clients to help them achieve exceptional results.

“Working in a supportive team also means I can contribute to the success of the business as it continues its growth journey.”

Managing director and founder, Rob Skinner said: “James has already hit the ground running and is already an invaluable member of the team.

“With his vast experience in various industries, he will play a key role in helping us to produce lasting, impactful, and high-quality content, enabling us to help tell the fantastic stories that our clients have to share in the B2B space.”

Skout’s recruitment drive supports its award-winning work. Now in its fourteenth year, Skout boasts a portfolio of long-standing clients and exciting new wins, specialising in industries including B2B technology, whitegoods manufacturing, healthcare, hospitality, HR, marketing, construction, and financial services.

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