size? Paris Hires Leeds Agency for Cutting-Edge Motion Graphics

A Leeds based agency has launched bespoke motion graphics for global fashion retailer, size?

Leading digital production agency, Northern Artillery created the graphics ahead of the opening of the size? Paris flagship store.

Established in 2000, size? is recognised as an influential streetwear brand that represent a community connected by fashion, music, sport and art. The retailer sells footwear, apparel and accessories across the globe and has grown to include a roster of highly sought-after worldwide exclusive product releases – including collaborations with Nike, adidas Originals, New Balance and The North Face.

Briefed to create an engaging animation piece majoring on the Nike brand and the new store’s Parisian setting, Northern Artillery’s work features on the largest and most technologically-advanced screen display anywhere in the size? retail store network.

The chance to collaborate with Nike and size? is not something that happens very often in this industry, yet it’s just another example of how we’re bringing forward opportunities to work on projects for household-name brands
Fiona Dollan

Story-boarded, designed and produced in-house by the Northern Artillery team, the animation uses visually abstract styling to blend references to Paris’ pixel street art scene, the store’s geographic context taking inspiration from the famous Centre Pompidou and Nike’s ever-popular ‘Air’ product range.

Elements of the commission also feature assets custom-created in 3D, whilst the prevalent colour palette was inspired by the Pigalle clothing brand’s basketball court, itself a collaboration with Nike, sited adjacent to its HQ on Rue Duperré.

Director at Northern Artillery, Fiona Dollan said: “Creating a bespoke animation for the opening of a new flagship retail store in Paris was a real privilege for our team, one they truly relished. It’s an incredible buzz to see something we’ve created from scratch displayed in a prime retail location within one of the world’s most iconic cities for fashion.

“The chance to collaborate with Nike and size? is not something that happens very often in this industry, yet it’s just another example of how we’re bringing forward opportunities to work on projects for household-name brands.

“We set our sights high; adding both size? and Nike to a collective that already includes the likes of adidas, Tesla and INKEY demonstrates that we’re working at a very serious level.”

Commenting on the commission, Mari Edwards, Head Of Brand at size?, said: “Northern Artillery is a business that we’re most impressed with, they made the process of creating this prominent animation piece a walk in the park.

“A key marketing tool that welcomes customers to our brand-new Paris store, has been a success from start to finish. We are thrilled with the result, especially the level of creativity and technical aptitude exhibited in their work.”

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