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2024 online
schedule

Coming up At Agency Hackers

📣 Please note, these events are for Agency Hackers’ members only.

If your agency isn’t a member yet, sign up here.


  • Client negotiation in an agency is a bit like buying a car – you need to ask as many questions as possible before finalising the deal.
  • “A lot of negotiation is about understanding and questioning. You have to really get into the weeds of what the other party is looking for, what their constraints are, and what success looks like for them,” says Jeremy McDonald, CEO of Kaizen. “You don’t have to go into a room and stare them down,” he continues. “Most of it is done via email; you have people playing good cop and bad cop. You just have to know your role.”
  • We’ll be joined by Jeremy to discuss how he’s mastered the art of negotiation, some of his best tactics, his three-step guide, and why it isn’t something you need to be afraid of.

Wed 3 Apr 2024 11:00 am UK Time

Online


  • Agency networking is a bit like buying a TV licence: everyone knows you should probably do it, but it still feels like the resource is better spent elsewhere.
  • What you need is someone to take the risk out of it. An event that won’t steal too much time out of your calendar, but is still just as valuable in terms of connections.
  • Come along for an hour-long session of speed networking. You’ll have four chances to meet likeminded people, and come away with some new contacts. All you have to do is sign up, we’ll handle the rest!

Tue 9 Apr 2024 2:00 pm UK Time

Online


  • A big problem with the rise of AI has been the struggle to get full teams on board. However, Dee Overfield and Nick Silverstone have found a way to get everyone in their agency singing from the same AI hymnsheet: by getting everyone involved.
  • “We’ve put together an AI team, where we discuss the latest developments in AI because it’s changing so much now,” explains Dee, head of digital at Wagada Digital. “We’re really pushing things forward to make sure people have an AI mindset, but are also continuously testing tools.” By doing this, it’s a much more collaborative process – as well as taking the pressure off one person making all the big changes.
  • Join us for this month’s AI Whisperers to hear more about how Wagada Digital is utilising its AI research team to keep up with trends – and how you can get your whole team invested.

Thu 11 Apr 2024 11:00 am UK Time

Online


  • “The weirdest thing about stepping up, is that everything’s the same, yet everything’s different – all at the same time,” says one new agency leader. “I’m not new to the business, everyone’s still got control of their own bits and pieces.”
  • “And yet, most of what I’m trying to figure out is, where is it good to let things run as they do, when do I let people have their own domains and not rock the boat? But then where do I step in because something needs more oversight, more control, or a different angle?
  • This is an open forum where you can share your challenges, give advice, and generally lean on each other for support. You can chat all these things through with others in the exact same boat as you.

Fri 12 Apr 2024 10:00 am UK Time

Online


  • Alex Gladwin began her career in HR, but as time’s gone on, she’s found herself knee deep in the operations side of Skout.
  • “I started as an office manager and took on a lot more of the HR role, because that was naturally my skill set,” explains Alex. “But operations has begun overriding everything, and as we look to the future of Skout’s growth, operations is an area I need to know more about.”
  • So hive mind, how do you plan for a strategy around your operations? If you think you can help Alex, come along and offer your wisdom.

Wed 17 Apr 2024 11:00 am UK Time

Online


  • Last year, Brightec founder and managing director Andy Ferrett took a well-earned sabbatical. “I wasn’t broken; I just needed a break,” he says.
  • “I’d been running the agency for 14 years, and just over a year ago, I realised that man, I was tired. It was quite an emotional and difficult period, and I had a few sessions of counselling, where I was told I needed to take a break. That was the catalyst.”
  • Join us for this month’s CEO Summit, where Andy will be talking about the power of pause, and highlighting why every agency leader needs a well-deserved break at some point.

Thu 18 Apr 2024 2:00 pm UK Time

Online


  • Data is more than just numbers: it’s a gateway into human psychology. No one knows this more than Adam Dustagheer, managing director at Datnexa.
  • Where a lot of businesses make guesstimations to inform what and where they’re marketing, Adam uses trackable data, leveraging AI and machine learning to gather data on customer behavioural habits and why they buy what they buy.
  • If you want to understand how you can better leverage your data to get a better understanding of your customers, join us for this session.

 

Wed 24 Apr 2024 11:00 am UK Time

Online


  • When Matt Pilcher set up F That, he made a vow to never repeat the same mistakes his former bosses had: his creative team would be given the time, patience and respect they needed to produce their best work.
  • “We can actually give our creative designers time to learn new skills and come up with new ideas,” says Matt. “Our designers have grown so much over the last year because of it.”
  • If you’ve been struggling to get the best work possible from your creatives, baffled as to the different ways they approach their work, you should absolutely join Matt Pilcher for this online session.

Thu 25 Apr 2024 2:00 pm UK Time

Online


  • Poor performers. Every agency has experienced them, and it’s likely they always will.
  • But what’s the most effective method of dealing with them? Is there an easy fix to the issue?
  • Join us for this month’s HR and operations mastermind, where Katy Wade, human resources consultant at Bespoke HR, will be joining us to explore how you can deal with poor performers in your agency, and the steps required to ensure they’re handled correctly, safely, and with care.

Tue 30 Apr 2024 11:00 am UK Time

Online


  • This year, Revere decided to go ‘all in’ on AI. They have a two-pronged approach to this: experimentation and transparency.
  • In this session, client services director Zoe Bevis and operations director Ryan McKenna will be telling us all about the agency’s ‘Lead On AI’ project.
  • They’ll delve into how they’re using AI to run the agency more efficiently and explore new ways of servicing clients – all the while remaining 100% transparent.

Wed 1 May 2024 11:00 am UK Time

Online


  • Tom Tapper‘s agency profiles clients a bit differently. Introducing The Moral Compass, a democratic, anonymous voting system, allowing every team member to have a say in evaluating client projects and briefs.
  • “In principle, the idea was that every single brief should be democratically and anonymously voted on by the entire team based on the extent to which it aligns with our purpose,” explains Tom.
  • It sounds radical, but it’s something that has greatly benefited the agency, and has made everyone feel they have a say in the decisions. If you’re intrigued by the way Tom’s agency profiles client projects and briefs, and perhaps even want to adopt it (or something like it) in your agency, then come and join us for this client services session.

Thu 2 May 2024 11:00 am UK Time

Online


    • Let’s face facts: it’s been a hard few years for agencies. The country is trudging through a recession. Agency-client relationships are more tumultuous than ever. And everyone’s jumping on the AI trend without a real understanding of what it all means.
    • “You need to be a medium-sized fish in a smaller pond,” says Mike Lander. “In fact, turning down opportunities is a much better way of winning more of the right business. Positioning in this market is really important. If you’ve got 100 opportunities, you should be turning down 30-40 of them, and of the 60-70 you’re working on, you should be winning about 40-50%.”
    • With the market being in such a competitive place right now, join us for this marketing and new biz mastermind, where Mike will be joining us to discuss some of the strategies he’s implemented to win pitches during a recession.

Tue 7 May 2024 11:00 am UK Time

Online


  • What are the pros and cons of profit sharing? Is it something your agency should be doing? Why has it become such a common practice recently?
  • In this month’s CFO Surgery, we’ll be exploring the question of profit sharing with Andy Hayes – who first tried profit sharing at Quietroom in 2018 – and Pam Phillips, who has very differing opinions on the schemes.
  • Come along and share your experiences and opinions of profit sharing – and whether it works for you.

Thu 9 May 2024 2:00 pm UK Time

Online


  • Your processes can make or break your business. If you have too much going on behind the scenes, you will inadvertently overcomplicate things and mistakes will happen.
  • That’s why Tea Duza, head of operations at Pitch121, has made sure to create an innovative and process-driven approach to their problem-solving and efficiency improvements – including an ‘innovation framework’ that guides a process from initial idea to implementation.
  • Join us for this operations mastermind, where Tea will delve into what’s made Pitch121’s operations so streamlined and well-functioned, exploring how AI, automation, and team collaboration have made such a massive difference.

Tue 14 May 2024 2:00 pm UK Time

Online


  • Q2 has rolled around rather quickly this year, and with it comes a new set of problems and opportunities for agencies – especially when it comes to growth. For some, there are several barriers to growth still getting in the way; but for others, they’re flourishing more than ever.
  • Where are you on the sliding scale so far this year? What’s on the horizon for the next six months?
  • Come along and share your experience with the rest of the Agency Hackers community and see how you’re faring in comparison to other agencies like yours.

Thu 16 May 2024 4:00 pm UK Time

Online


  • The path of a female leader is filled with unique challenges. You not only have a business to keep afloat, but you must also traipse through the trials and tribulations of living as a woman in the 21st century.
  • With this in mind, we want to give you a dedicated space to discuss your challenges with a group of people who truly understand.
  • In this open forum session, come along to share your wins and woes with the group, and get advice from others in your shoes.

Wed 22 May 2024 11:00 am UK Time

Online


  • “I look at AI to do one of two things for us,” says Elliott Botterill, founder of BOTTERS. “It should either increase our efficiency and enable us to do more without sacrificing quality – and in many cases, improve the quality. Or secondly, adding additional value.”
  • Because of their eagerness to learn, the agency’s clients are even more satisfied, experiencing a higher output at an even better quality than before and boosting profits x12 – as well as servicing between 10 and 20 more clients than before.
  • By focusing on increasing efficiency and adding value without compromising quality, Botters has nailed its AI integration. In this session, Elliott will be delving into how he and his team have used AI so efficiently and have mastered integrating this framework into their workflow.

Wed 22 May 2024 11:00 am UK Time

Online


  • LinkedIn’s ‘Sales Navigator’ is perhaps one of the most useful tools you can utilise as a sales professional.
  • But are you actually using it properly, or is it a mere add-on to your LinkedIn, gathering dust in the corner?
  • Join us on this month’s technical mastermind, where Laura Hannan, founder of Pitch121 and LinkedIn expert, will be joining us to delve into the intricacies and usefulness of LinkedIn’s Sales Navigator – and how you can use it to your advantage.

Thu 23 May 2024 11:00 am UK Time

Online


  • Agency networking is a bit like buying a TV licence: everyone knows you should probably do it, but it still feels like the resource is better spent elsewhere.
  • What you need is someone to take the risk out of it. An event that won’t steal too much time out of your calendar, but is still just as valuable in terms of connections.
  • Come along for an hour-long session of speed networking. You’ll have four chances to meet likeminded people, and come away with some new contacts. All you have to do is sign up, we’ll handle the rest!

Thu 30 May 2024 2:00 pm UK Time

Online


  • What exactly is an ‘unsexy’ client? Ultimately, it comes down to the perception of others.
  • Some industries might lack the obvious glamour of a well-recognisable brand, but it doesn’t mean you should turn them away. Working with such clients might just open up the possibility of doing some good, to really challenge yourself and try new things.
  • Join us for this upcoming client services mastermind panel, where we’ll be joined by Cat Kavern, Helen Foord and Kristina Ball. Together, we’ll be exploring why you should choose unsexy clients and why they’re actually not that unsexy at all.

Tue 4 Jun 2024 11:00 am UK Time

Online


  • You’ve heard of, and probably even used, some of the most well-known platforms for agency work. But no tool is perfect – so you might decide to invest and build your own software.
  • “Five years ago, we developed our own platform to run our entire agency model,” says Chris Scott, chief digital officer at Revere Agency. “Everything from account management, quoting, invoicing, reporting, HR records and management, time tracking, task management, scheduling –  all of that is in there.
  • Their own custom-made agency platform was so successful due to its flexibility to grow as Revere grows. If you’ve been considering creating your own agency platform and wondering how go about it, join us for this month’s technical mastermind, where Chris will delve into how his platform works – and the benefits it brings.

Tue 18 Jun 2024 11:00 am UK Time

Online


  • Over the years, B2B marketing has garnered a reputation for being a bit dull, uninspired and yawn-inducing. But recently, something in the air has changed

  • “We used to create shit B2B content,’ says Dan Knowlton, co-founder and CMO of Knowlton. “But then we discovered this unique approach in 2017.”
  • Join us for this marketing and new biz mastermind, where Dan will guide us through how he and the team at Knowlton have left their mark on the B2B industry and have made it far less boring.

Tue 25 Jun 2024 11:00 am UK Time

Online