This quarter, we’re on a mission to help you and your agencies to strengthen and grow.
The current climate has put many agencies in a tricky situation, but rather than shying away from it, through our next quarters’ worth of content we’ll be inspiring you to fix up, take action and invest in tips and tactics that will go on to really bolster your business.
SO, WHAT’S IN STORE
IN November 2022?
CLIENT SERVICES MASTERMIND: Running a Meeting
⏰ 11am, Tuesday 8th November 2022
- What objectives do you set for each meeting, and how do you keep client meetings on this track?
- When is it worth an in-person visit? And when should it be online?
- We’ll be discussing all the tips and tricks to successfully run a smooth client meeting in this month’s mastermind.
CEO SUMMIT: Burning Bridges
⏰ 2pm, Tuesday 8th November 2022
- What are the red flags to be aware of when it comes to both clients and employees?
- When is it time to make the call to burn that bridge once and for all? And who handles those difficult conversations?
- We’ll be talking all about these tricky situations in this month’s CEO Summit – and don’t forget, this is for leaders and CEOs ONLY.
How to Have Difficult Conversations
⏰ 11am, Wednesday 9th November 2022
- As agency leaders, you’ll have had your fair share of difficult conversations – but are the rest of your team equipped for these kinds of situations?
- Are they reluctant to give feedback to someone they manage? Perhaps they aren’t so confident when it comes to dealing with an angry client?
- Kirsty Hulse will be taking you and your team through how to navigate these situations, and how to turn these conversations into constructive ones.
HR & PEOPLE MASTERMIND: How Are You Keeping Your Staff Engaged?
⏰ 2pm, Thursday 10th November 2022
- How can you keep staff engaged in their work and your agency as a whole? How have you managed this if you’re hybrid?
- And what kinds of things lead to “quiet quitting”?
- We’ll be talking about how you’re keeping your staff engaged in this month’s mastermind.
OPERATIONS MASTERMIND: EOS
⏰ 2pm, Tuesday 15th November 2022
- How have you adapted EOS tactics to suit your agency? Has it all been plain sailing?
- Are there elements of EOS that haven’t worked for you? Do you wish you’d implemented it sooner?
- We’re talking all things EOS – rocks, level 10 meetings, the lot – in this month’s Operation Mastermind.
Owning a Sector: How We’re Working to Become the ‘Obvious Choice’
⏰ 2pm, Wednesday 16th November 2022
- For some, niching down makes no sense, seeing it as a way of cutting yourself off from other opportunities…
- …for others, it’s the perfect way to target a specific market and create a clear marketing strategy to boot.
- We’ll be talking to Joe Perkins, MD of Chaptr, to find out what he’s doing to become the ‘obvious choice’ within his agency’s chosen niche.
AGENCY CFO SURGERY: Foreign Exchange Rates
⏰ 2pm, Thursday 17th November 2022
- What issues can arise when dealing in different currencies? What other strategies can be used to avoid exchange rate problems?
- What is hedging and how can it help?
- All of this and more is what we’ll be chatting through in this month’s CFO Surgery.
MARKETING & NEW BIZ MASTERMIND: Finding Relevant Leads
⏰ 11am, Tuesday 22nd November 2022
- Do you have any tips or tricks up your sleeve when it comes to new business? What tools do you use for this?
- How are you converting these leads into contracts?
- We’re discussing all of this and more in this month’s mastermind.
How To Tackle Your Agency’s Value Proposition
⏰ 2pm, Wednesday 23rd November 2022
- If you had just 30 seconds to pitch to a new client, would you know exactly how to sell yourself?
- For Roland Gurney, too many agencies fall down on their own value proposition, with empty plaudits and fluffy language taking centre stage instead.
- He’ll be talking you through how to hone your value proposition – and he might even have some examples of what NOT to do too…
LINKEDIN MASTERMIND: Sliding into DMs
⏰ 11am, Thursday 24th November 2022
- Where do you find the right people to talk to? And how can you adapt your tone and language to the person you’re speaking to?
- How do you transition the conversation from LinkedIn to email? What tactics can you use to hook people in with your messages?
- Laura Hannan knows a thing or two about this, and she’ll be showing you how can convert more leads just by using your LinkedIn inbox.
“Change Starts from the Top”
⏰ 3pm, Thursday 24th November 2022
- When it comes to investing in your team, a lot of people forget about themselves as leader.
- For Dan Moore, it was working with his previous co-founders and coach Martin Palethorpe that helped him really get to grips with his leadership style.
- Join Dan and Martin in conversation as they talk about the importance of working on yourself as a leader, and how successful change can only really come from the very top.
How Can You Encourage Your Senior Leadership Team to Step Up?
⏰ 2pm, Tuesday 29th November 2022
- There are several reasons for hiring an SLT, whether it’s to have a more formal structure from the top-down, or perhaps even within your succession plan.
- But how do you get the people in these roles to really step up and succeed when it comes to actual leadership?
- Sally Henderson will be talking you through exactly how to do this, and why investment in your people beyond a small training budget per head is key.
“We Grabbed It By the Horns”: How a Rebrand Reinvented our 26 Year-Old Agency
⏰ 11am, Wednesday 30th November 2022
- Emma Simkiss could see clearly that her agency, Freestyle, was in need of a rebrand.
- She set to work figuring out how to future proof the agency and bring its visual identity in line with its value proposition.
- Emma will be sharing her rebrand process with us, and explain how it has helped Freestyle to shoot for the stars in the digital sector.